{
  "company": "Meta",
  "quarter": "Q2 2025",
  "presentation_type": "Earnings Presentation",
  "website": "investor.atmeta.com",
  
  "advertising_revenue_by_geography": {
    "quarters": ["Q2'23", "Q3'23", "Q4'23", "Q1'24", "Q2'24", "Q3'24", "Q4'24", "Q1'25", "Q2'25"],
    "us_canada": [14131, 14956, 17784, 15451, 16593, 17389, 20982, 18259, 20045],
    "europe": [7268, 7721, 9159, 8327, 9135, 9358, 11154, 9527, 11366],
    "asia_pacific": [6435, 6829, 7316, 7338, 7721, 8050, 9012, 8224, 9148],
    "rest_of_world": [3664, 4137, 4447, 4519, 4880, 5088, 5635, 5382, 6004],
    "total": [31498, 33643, 38706, 35635, 38329, 39885, 46783, 41392, 46563],
    "unit": "millions"
  },
  
  "total_revenue_by_geography": {
    "quarters": ["Q2'23", "Q3'23", "Q4'23", "Q1'24", "Q2'24", "Q3'24", "Q4'24", "Q1'25", "Q2'25"],
    "us_canada": [14422, 15190, 18585, 15824, 16847, 17609, 21783, 18605, 20371],
    "europe": [7323, 7777, 9441, 8483, 9300, 9492, 11503, 9680, 11532],
    "asia_pacific": [6515, 6928, 7512, 7481, 7888, 8220, 9245, 8439, 9366],
    "rest_of_world": [3739, 4251, 4573, 4667, 5036, 5268, 5854, 5590, 6247],
    "total": [31999, 34146, 40111, 36455, 39071, 40589, 48385, 42314, 47516],
    "unit": "millions"
  },
  
  "segment_results": {
    "quarters": ["Q2'23", "Q3'23", "Q4'23", "Q1'24", "Q2'24", "Q3'24", "Q4'24", "Q1'25", "Q2'25"],
    "family_of_apps": {
      "advertising": [31498, 33643, 38706, 35635, 38329, 39885, 46783, 41392, 46563],
      "other": [225, 293, 334, 380, 389, 434, 519, 510, 583],
      "revenue": [31723, 33936, 39040, 36015, 38718, 40319, 47302, 41902, 47146],
      "operating_income": [13131, 17490, 21030, 17664, 19335, 21778, 28332, 21765, 24971]
    },
    "reality_labs": {
      "revenue": [276, 210, 1071, 440, 353, 270, 1083, 412, 370],
      "operating_loss": [-3739, -3742, -4646, -3846, -4488, -4428, -4967, -4210, -4530]
    },
    "total": {
      "revenue": [31999, 34146, 40111, 36455, 39071, 40589, 48385, 42314, 47516],
      "income_from_operations": [9392, 13748, 16384, 13818, 14847, 17350, 23365, 17555, 20441],
      "operating_margin_percent": [29, 40, 41, 38, 38, 43, 48, 41, 43]
    },
    "unit": "millions"
  },
  
  "expenses_as_percentage_of_revenue": {
    "quarters": ["Q2'23", "Q3'23", "Q4'23", "Q1'24", "Q2'24", "Q3'24", "Q4'24", "Q1'25", "Q2'25"],
    "cost_of_revenue": [19, 18, 19, 18, 19, 18, 18, 18, 18],
    "research_and_development": [29, 27, 26, 27, 27, 28, 25, 29, 27],
    "marketing_and_sales": [10, 8, 8, 7, 7, 7, 7, 7, 6],
    "general_and_administrative": [13, 6, 6, 9, 9, 5, 2, 5, 6],
    "unit": "percent"
  },
  
  "tax_information": {
    "quarters": ["Q2'23", "Q3'23", "Q4'23", "Q1'24", "Q2'24", "Q3'24", "Q4'24", "Q1'25", "Q2'25"],
    "income_before_provision_for_taxes": [9293, 14020, 16808, 14183, 15106, 17822, 23553, 18382, 20534],
    "provision_for_income_taxes": [1505, 2437, 2791, 1814, 1641, 2134, 2715, 1738, 2197],
    "effective_tax_rate_percent": [16, 17, 17, 13, 11, 12, 12, 9, 11],
    "unit": "millions"
  },
  
  "net_income": {
    "quarters": ["Q2'23", "Q3'23", "Q4'23", "Q1'24", "Q2'24", "Q3'24", "Q4'24", "Q1'25", "Q2'25"],
    "values": [7788, 11583, 14017, 12369, 13465, 15688, 20838, 16644, 18337],
    "unit": "millions"
  },
  
  "diluted_earnings_per_share": {
    "quarters": ["Q2'23", "Q3'23", "Q4'23", "Q1'24", "Q2'24", "Q3'24", "Q4'24", "Q1'25", "Q2'25"],
    "values": [2.98, 4.39, 5.33, 4.71, 5.16, 6.03, 8.02, 6.43, 7.14]
  },
  
  "capital_expenditures": {
    "q2_2024": {
      "quarterly": 8472,
      "ytd": 15187
    },
    "q2_2025": {
      "quarterly": 17012,
      "ytd": 30704
    },
    "unit": "millions",
    "note": "Purchases of property/equipment and principal payments on finance leases"
  },
  
  "family_daily_active_people": {
    "quarters": ["Q2'23", "Q3'23", "Q4'23", "Q1'24", "Q2'24", "Q3'24", "Q4'24", "Q1'25", "Q2'25"],
    "values": [3.07, 3.14, 3.19, 3.24, 3.27, 3.29, 3.35, 3.43, 3.48],
    "unit": "billions"
  },
  
  "family_average_revenue_per_person": {
    "quarters": ["Q2'23", "Q3'23", "Q4'23", "Q1'24", "Q2'24", "Q3'24", "Q4'24", "Q1'25", "Q2'25"],
    "values": [10.42, 10.42, 10.93, 11.20, 11.89, 12.29, 12.33, 12.36, 13.65],
    "unit": "dollars"
  },
  
  "ad_impressions_yoy_change": {
    "quarters": ["Q2'24", "Q3'24", "Q4'24", "Q1'25", "Q2'25"],
    "worldwide": [4, 10, 9, 9, 7],
    "us_canada": [5, 5, 5, 5, 6],
    "europe": [8, 6, 7, 9, 8],
    "asia_pacific": [6, 9, 10, 9, 5],
    "rest_of_world": [11, 15, 16, 9, 1],
    "unit": "percent"
  },
  
  "average_price_per_ad_yoy_change": {
    "quarters": ["Q2'24", "Q3'24", "Q4'24", "Q1'25", "Q2'25"],
    "worldwide": [15, 9, 14, 11, 10],
    "us_canada": [18, 16, 9, 16, 17],
    "europe": [10, 9, 12, 14, 10],
    "asia_pacific": [24, 2, 3, 12, 8],
    "rest_of_world": [17, 17, 23, 17, 4],
    "unit": "percent"
  },
  
  "free_cash_flow_reconciliation": {
    "quarters": ["Q2'23", "Q3'23", "Q4'23", "Q1'24", "Q2'24", "Q3'24", "Q4'24", "Q1'25", "Q2'25"],
    "net_cash_from_operations": [17309, 20402, 19404, 19246, 19370, 24724, 27988, 24026, 25561],
    "purchases_of_property_equipment": [6134, 6496, 7592, 6400, 8173, 8258, 14425, 12941, 16538],
    "principal_payments_finance_leases": [220, 267, 307, 315, 299, 944, 411, 751, 474],
    "free_cash_flow": [10955, 13639, 11505, 12531, 10898, 15522, 13152, 10334, 8549],
    "unit": "millions"
  },
  
  "key_definitions": {
    "family_of_apps": "Facebook, Instagram, Messenger, WhatsApp, and other services",
    "reality_labs": "Virtual, augmented, and mixed reality related consumer hardware, software, and content",
    "dap": "Daily active person - registered and logged-in user who visited at least one Family product on a given day",
    "arpp": "FoA revenue during a quarter divided by average DAP at beginning and end of quarter",
    "violating_accounts": "Accounts for purposes violating terms of service. Estimated <3% of worldwide DAP in Q4 2024"
  }
}